Klaviyo Flows

Send customized gift card emails with Klaviyo

With Klaviyo Flows, you can send emails using Klaviyo templates in response to Gift Card Factory events.

Prerequisites

Available Metrics

If selected, Gift Card Factory sends following events as metrics to Klaviyo:

Creating a Klaviyo Flow

To create a Klaviyo Flow you need to follow these steps:

  1. In Klaviyo navigate to Flows and create a new flow

  2. Select a trigger

  3. Add an action

  4. Enable the flow

  5. (Optional) Apply for transactional status

1. Navigate to Klaviyo to create a new flow

Open the Klaviyo dashboard, then go to Flows → Create Flow → Build Your Own. You should then see a new screen where you can select the trigger.

2. Select trigger

From the tabbed menu on the right, select Your Metrics → API. Now find the Gift Card Factory metrics for which you want to send emails. For the purpose of this guide, we will use GCP Gift Card Email. This metric is registered against a contact in Klaviyo whenever someone purchases a gift card for someone else.

3. Add action

From left hand side navigation select Email action.

Now you can configure all your email properties, such as:

  • Subject

  • Preview text

  • Template

When editing the template, you can use any variables that were sent alongside the metric.

4. Enable flow

Now you can enable your newly created flow. Click the button in the top-right section. Whenever Gift Card Factory sends the metric, the email will be sent to the contact who received the metric.

5. (Optional) Apply for transactional status

By default, Klaviyo considers all emails sent through flows as marketing emails. To send transactional emails, you need to apply for a review. To apply for transactional status, select your Email action and, on the right panel, select the Apply for transactional status checkbox.

It might take up to few hours for the status to be approved.

Additional resources

PreviousConnect KlaviyoNextApp Emails

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