🆕Discount Codes Bulk Create
Introduction
The Bulk Create Discount Codes feature allows you to generate multiple discount codes at once without assigning them to specific customers. These generic codes can be distributed manually through any channel you choose - social media, print materials, influencer partnerships, or physical locations.
What This Feature Does:
Creates a specified number of discount codes instantly
All codes share the same discount rules and restrictions
Codes are not assigned to specific customers
You distribute them however you want
Perfect for influencer campaigns, social media, print ads, and in-store promotions
How It Works:
You configure discount settings (value, type, usage rules)
You specify how many codes to create
The app generates all codes in Shopify
You download the codes
You distribute them through your chosen channels
Key Differences from Bulk Send:
No recipients needed - codes not tied to specific customers
No emails sent - you handle distribution
All codes identical - same rules for all, different codes
More flexible - use codes anywhere
Manual tracking - you manage who gets what
Key Benefits:
Generate hundreds of codes in minutes
Use across multiple marketing channels
Share with influencers and partners
Print on flyers, posters, or packaging
Post on social media
Complete distribution flexibility
💡 Common Use Cases
Social Media Giveaways
Create codes to share on Instagram, Facebook, or Twitter.
Example: Generate 50 codes for "SUMMER20" - 20% off, post one per day
Perfect for: Building social media engagement, rewarding followers
Influencer Partnerships
Generate unique codes for different influencers to track their performance.
Example: Create 20 codes, assign one to each influencer, track which drives most sales
Perfect for: Influencer marketing, affiliate programs, brand ambassadors
Print Advertising
Create codes for physical marketing materials.
Example: 100 codes for "FLYER10" to print on direct mail pieces
Perfect for: Catalogs, postcards, newspaper inserts, packaging inserts
In-Store Promotions
Generate codes for customers to use online after visiting your physical store.
Example: "THANKYOU15" codes handed out at retail locations
Perfect for: Driving online traffic from physical stores, event promotions
Trade Show Distribution
Create codes to distribute at conferences and events.
Example: 500 codes for "CONF2025" - 25% off for conference attendees
Perfect for: Lead capture, event follow-up, networking
Partner/Affiliate Programs
Generate codes for business partners to distribute.
Example: 30 codes for different retailers carrying your products
Perfect for: B2B partnerships, wholesale customers, resellers
Email Signature Campaigns
Create codes for team members to include in email signatures.
Example: 10 codes for "CONNECT10" - each team member gets one
Perfect for: Leveraging team communications for marketing
Loyalty Program Welcome Gifts
Generate codes for new loyalty program members.
Example: 200 codes for "WELCOME10" distributed upon signup
Perfect for: Loyalty program onboarding, membership benefits
Seasonal Bulk Codes
Create large batches for seasonal promotions across all channels.
Example: 1000 "WINTER25" codes for December marketing
Perfect for: Multi-channel campaigns, broad seasonal promotions
QR Code Campaigns
Generate codes to embed in QR codes on packaging or displays.
Example: 100 codes for "SCAN15" linked to QR codes
Perfect for: Interactive packaging, retail displays, product tags
Step-by-Step Instructions
Step 1: Navigate to Bulk Create Discount Codes
Log into your Gift Card Factory app in Shopify Admin
Go to Bulk Operations section
Click Create Bulk Operation
Select Bulk Create Discount Codes from the options
Step 2: Set Title and Count
These basic fields define your operation.
Title
What it is: Internal name for this batch of discount codes in Shopify
Requirements:
Required field
Shows in Shopify Admin → Discounts
Should be descriptive for easy identification
Best Practices:
Include:
Campaign name
Channel/purpose
Date or season
Discount details
Examples:
"Instagram Summer20 Promotion - June 2025"
"Influencer Partnership SPRING25 - Q2"
"Trade Show CONF2025 25% Off"
"Print Flyer SAVE10 - Newsletter Insert"
"In-Store Promotion THANKYOU15"
Tips:
Be specific - you'll have many discount campaigns
Include date for easy sorting
Note the channel for tracking
Keep under 50 characters if possible
Count
What it is: Number of discount codes to generate
Requirements:
Required field
Must be at least 1
Positive integer only
How to decide:
Small batches (10-50):
Individual influencers
Team email signatures
Small event attendees
Testing new campaigns
Medium batches (50-200):
Social media campaigns
Partner programs
Monthly promotions
Moderate-sized events
Large batches (200-1000+):
Print campaigns
Trade shows
Multi-channel promotions
Seasonal campaigns
High-traffic social posts
Considerations:
Estimate realistic distribution
Consider code sharing (multiply by 2-3x expected)
Balance between scarcity and availability
Account for growth over campaign period
Examples:
20 influencers × 1 code each = 20 codes
Daily Instagram post × 30 days = 30 codes
500 flyer distribution + 50% buffer = 750 codes
100 trade show attendees × 2 (sharing) = 200 codes
Step 3: Configure Discount Value
This section is identical to Bulk Send. Define the core discount customers receive.
Discount Type
Fixed Amount:
Deducts specific monetary amount
Example: $10 off, $25 off
Works with minimum purchase requirements
Currency: Your store's default
Percentage:
Deducts percentage of order total
Example: 15% off, 20% off
Scales with order value
Max: 100%
Selection tips:
Fixed: Better for high-value items, controlled costs
Percentage: Better for varying cart values, encourages larger orders
Value
Enter the discount amount or percentage.
For Fixed:
Enter number only (e.g., 10, 25, 50)
Shows with currency symbol
Example: $10 off
For Percentage:
Enter percentage (e.g., 15, 20, 25)
Shows with % symbol
Example: 20% off
Strategy:
Public codes: Start conservative (10-15%)
Limited distribution: Can be more generous (20-30%)
Influencer codes: Track performance before increasing
Test different values across batches
Usage Type
Specific Collections:
Discount applies only to selected collections
Click Browse to choose
Good for: Category promotions, clearing inventory
Specific Products:
Discount applies only to selected products
Click Browse to choose
Good for: Feature promotions, new product launches
All Products (Default):
If nothing selected, applies to everything
Banner confirms: "Discount will be applied to all products and collections"
Good for: Store-wide promotions, simplicity
Tips:
More restrictions = less confusion
Test checkout before distributing
Consider: "20% off Summer Collection"
Purchase Type
One-time Purchase:
Regular purchases only
Excludes subscriptions
Subscription:
Subscription orders only
Encourages recurring revenue
Both:
Works for any purchase type
Maximum flexibility
Once Per Order (Fixed Amount Only)
Unchecked:
Discount applies per qualifying item
Example: $10 off × 3 items = $30 off
Checked:
Discount applies once to order total
Example: $10 off total
Best for bulk codes: Usually checked (controlled costs)
Step 4: Minimum Purchase Requirements
Ensure profitability by setting purchase minimums.
No Minimum Requirements
Code works on any cart value
Maximum accessibility
Risk: Low average orders
Use when:
Building awareness
Low-value discount
Testing new customers
Minimum Purchase Amount
Customer must spend at least this much
Enter amount in your currency
Example: Minimum $50 purchase
Strategy:
Set 3-5x discount value
For $10 off: Minimum $40-50
For 20% off: Minimum $30-40
Ensures profitability
Best for:
Public codes (prevent abuse)
Higher discount values
Maintaining margins
Minimum Quantity of Items
Customer must buy at least X items
Enter number of items
Example: Minimum 3 items
Use for:
Bundle deals
Inventory clearance
Multi-item categories (apparel, accessories)
Step 5: Usage Limits
Critical for bulk codes - prevents abuse and sharing.
Limit Number of Times Each Code Can Be Used in Total
Highly Recommended: Check this box
Enter total usage limit:
General public: 50-100 uses
Influencer specific: 100-200 uses
Limited campaign: 10-50 uses
Print distribution: 500-1000 uses
Why limit:
Prevents unlimited sharing
Controls discount costs
Creates urgency
Tracks campaign performance
If unlimited:
Code can go viral (good or bad)
Budget risk
Hard to track effectiveness
Consider for awareness campaigns only
Limit to One Use Per Customer
Recommended: Check this box
Why:
Prevents single customer from abusing code
Encourages first-time buyers
Fair distribution across customers
When to uncheck:
Loyalty program codes
VIP customer codes
Long-term partnerships
Step 6: Combines With
Control discount stacking.
Product Discounts
Checked: Stacks with sale prices
Unchecked: Cannot combine with product discounts
Recommendation for bulk codes: Usually unchecked (protect margins)
Order Discounts
Checked: Works with cart-level discounts
Unchecked: Cannot stack with order discounts
Recommendation: Unchecked (one discount per order)
Shipping Discounts
Checked: Can combine with free shipping
Unchecked: Separate from shipping deals
Recommendation: Your choice - shipping combos can boost conversions
Step 7: Active Dates
Set when codes become active and when they expire.
Start Date & Time
When codes become usable.
Configuration:
Click "From" button
Select timezone
Choose date
Set time
Click Save
Common scenarios:
Immediate: Now
Campaign launch: Specific date/time
Event day: Date of conference/promotion
Print distribution: When materials are distributed
Important: Don't distribute codes before start date!
End Date & Time
When codes expire.
Configuration:
Click "To" button
Set expiry date/time
Click Save
Recommendations by type:
Social media codes:
24-72 hours: Flash sales
1 week: Standard promotion
1 month: Ongoing campaign
Influencer codes:
30-60 days: Gives them time to promote
90 days: Long-term partnerships
Print codes:
30-60 days: Reasonable redemption window
90 days: For mailed materials
Event codes:
7-14 days post-event: Captures momentum
30 days: More generous window
Important:
Clearly communicate expiry when distributing
Build in buffer for timezone differences
Consider reminder posts before expiry
Step 8: Configure Data Management
Track and manage your generated codes.
Allow Discount Codes Data Download
Highly Recommended: Check this box
What you get:
CSV file with all generated codes
Access from Bulk Operations section
Expires after 3 days
Contains: Code, discount details, usage limits, expiry
Use download for:
✅ Distributing to influencers (email them their codes)
✅ Creating QR codes
✅ Print materials preparation
✅ Social media scheduling
✅ Tracking which codes you've distributed
✅ Backup records
Critical for bulk create: You NEED this to distribute codes!
Send Internal Email with All Generated Codes
Recommended: Check this box
What it does:
Emails complete list of codes to specified addresses
Immediate notification when operation completes
Backup of all codes
Use when:
✅ Multiple team members need codes
✅ Want immediate access (don't have to log in)
✅ Need email record
✅ Distributing to partners via email
Email Address
Appears when: "Send internal email" is checked
Enter: Single email:
Multiple emails (comma-separated):
Who to include:
Marketing team (needs codes for campaigns)
Design team (needs codes for graphics)
Partnerships (needs codes for influencers)
Anyone distributing codes
Step 9: Choose Execution Method
Send Now (Recommended)
What happens:
Codes generated immediately
Takes seconds to minutes
Download available right away
Can proceed with distribution
Use when:
✅ Ready to distribute now
✅ Time-sensitive campaign
✅ Need codes urgently
Process:
Click "Create now"
Redirected to Bulk Operations
Status: "Processing"
Codes generated
Status: "Completed"
Download available
Time:
100 codes: 30 seconds
500 codes: 1-2 minutes
1000+ codes: 2-5 minutes
Schedule
What happens:
Codes generated at future date/time
Automatic execution
Download available after execution
Use when:
✅ Preparing for future campaign
✅ Coordinating with launch date
✅ Setting up in advance
Scheduling:
Select timezone
Choose date
Set time (24-hour format)
One-time execution only
Example: Schedule for Friday 8 AM when campaign launches publicly
Step 10: Review and Execute
Pre-launch checklist:
✅ Title is descriptive
✅ Count matches your needs
✅ Discount value is correct
✅ Usage restrictions set
✅ Usage limits enabled (critical!)
✅ Limit to 1 use per customer (recommended)
✅ Expiry date set
✅ Download enabled (critical!)
✅ Internal email configured
Common mistakes:
Forgetting usage limits (unlimited code sharing!)
No expiry date (codes valid forever)
Wrong count (too many or too few)
Not enabling download (can't distribute codes!)
Test before large batches:
Create 5 test codes
Download and review
Test one code at checkout
Verify all restrictions work
Then create full batch
Distributing Your Codes
Method 1: Social Media
Platforms: Instagram, Facebook, Twitter, TikTok, LinkedIn
Distribution strategies:
One code for all:
Post single code publicly
Example: "Use SUMMER20 for 20% off!"
Easy for customers
Hard to track
Unique codes daily:
Post different code each day
Example: Day 1: CODE001, Day 2: CODE002
Creates repeat engagement
Tracks daily performance
Story/Reel specific:
Different code per story or reel
Track which content performs best
Example: Reel A: REEL01, Reel B: REEL02
Best practices:
Make code easy to remember/type
Include clear call-to-action
State expiry date prominently
Use eye-catching graphics
Pin post for visibility
Method 2: Influencer Distribution
Process:
Download CSV with codes
Assign specific codes to each influencer
Email them their unique code
Track usage per influencer
Calculate ROI per partner
Email template:
Hi [Name],
Here's your exclusive discount code to share with your audience:
Code: INFLUENCER123
Discount: 20% off all products
Expires: February 28, 2025
Link: yourstore.com/discount/INFLUENCER123
We're excited to partner with you!Tracking:
Document which influencer has which code
Monitor usage in Shopify Admin
Calculate commission based on sales
Identify top performers
Tips:
Longer expiry (60-90 days) for influencers
Higher usage limits (100-200)
Provide marketing materials
Create tracking spreadsheet
Method 3: Print Materials
Materials: Flyers, postcards, catalogs, business cards, packaging inserts
Design considerations:
Large, readable font for code
Clear instructions: "Enter SAVE10 at checkout"
Include website URL
State expiry date
Add QR code option
Print guidelines:
Test scan QR codes before mass printing
Proof-read code carefully
Consider unique codes per batch (track which materials performed)
Use stickers if adding to existing materials
Distribution:
Direct mail
In-package inserts
Trade show handouts
Point-of-sale displays
Partner locations
Method 4: Email Marketing
Integration:
Import codes into email platform
Assign unique code per subscriber
Or use one code for entire campaign
Email tactics:
Subject line: "Your exclusive 20% discount inside"
Hero section: Display code prominently
Countdown timer to create urgency
Clear "Shop Now" CTA
Segmentation:
Different codes for different segments
Track which segments convert best
Personalize based on behavior
Method 5: QR Codes
Creation:
Generate QR code with link:
yourstore.com/discount/CODE123Shopify applies discount automatically when clicking link
Customer doesn't need to enter code manually
Use QR codes on:
Packaging
Product displays
Posters
Business cards
Event badges
Table tents
Window displays
Tools for generating:
qr-code-generator.com
Canva (built-in QR feature)
Shopify QR code apps
Best practices:
Test QR codes on multiple devices
Ensure link works
Place at eye level
Include "Scan for 20% off" text
Ensure adequate size (minimum 2cm × 2cm)
Method 6: In-Store/Event Distribution
Physical handout:
Print codes on cards
Include in shopping bags
Hand out at checkout
Distribute at events
Instructions for staff:
Explain what code offers
State expiry date
Show how to use online
Encourage signup if needed
Signage:
"Shop online with code STORE15"
"Thank you! Use THANKYOU10 on your next order"
Display at register, entrance, exit
Method 7: Partner/Affiliate Programs
B2B distribution:
Assign codes to business partners
They distribute to their customers
Track sales per partner
Pay commission or wholesale discount
Partnership email:
Dear Partner,
Here are your customer discount codes for Q1:
Codes: PARTNER001 through PARTNER050
Discount: 15% off
Usage: 20 times per code
Expires: March 31, 2025
You'll receive 10% commission on all sales.
Attached: Full code list and marketing materialsMethod 8: Team Distribution
Team member campaigns:
Sales team: Include in email signatures
Customer service: Offer to dissatisfied customers
Office staff: Share with friends/family
Email signature example:
Jane Doe
Sales Manager
yourstore.com
P.S. Use code CONNECT10 for 10% off your first order!Guidelines for team:
Who can receive codes
When to offer them
How to explain terms
Track usage by team member (different codes)
Tracking and Managing Codes
Tracking Code Usage
In Shopify Admin:
Go to Discounts
Find your bulk operation title
Click on specific code
View usage details:
Times used
Orders that used it
Revenue generated
Customers who used it
Create tracking spreadsheet:
CODE001
@influencer1
Jan 1
Jan 31
100
45
$2,250
CODE002
Flyer
Mail Campaign
Jan 1
Feb 28
500
127
$6,350
Monitoring Performance
Key metrics:
Redemption rate: Used / Total distributed
Revenue per code: Total sales / Number of codes
Average order value: With code vs without
Cost per acquisition: Discount amount / New customers
ROI: (Revenue - Discount costs) / Discount costs
Analysis:
Which channels performed best?
Which influencers drove most sales?
What discount value optimized conversions?
Did minimum purchase requirements help or hurt?
Optimize future campaigns:
Double down on best-performing channels
Adjust discount values based on data
Refine usage limits
Test different restrictions
Managing Codes Mid-Campaign
If codes not performing:
Increase marketing efforts
Extend expiry date
Share on additional channels
Offer higher value
If codes over-performing:
May run out before expiry
Consider creating additional batch
Celebrate success!
Document what worked
If codes being abused:
Check usage limits were set
Disable specific codes in Shopify
Create new batch with stricter limits
Communicate changes
Extending or Ending Campaigns
To extend expiry: Cannot edit existing codes, but:
Create new batch with later expiry
Disable old codes
Distribute new codes
Or manually update in Shopify Admin (tedious)
To end early:
Go to Shopify Admin → Discounts
Find your codes
Disable them
Or change end date to today
Communication:
Notify customers if ending early
Honor codes if customers complain
Plan better next time
Best Practices
1. Always Set Usage Limits
Critical for bulk codes:
Limit total uses per code: ✅ Always
Limit to 1 per customer: ✅ Recommended
Why:
Prevents viral sharing (uncontrolled)
Controls budget
Creates scarcity
Tracks performance
Default recommendation:
Public codes: 50-100 total uses
Influencer codes: 100-200 total uses
One use per customer: Always check
2. Create Clear, Memorable Codes
If using custom codes in future:
Keep it short: SUMMER20, not SUMMERPROMOTION2025
Easy to type: SAVE10, not S@V3-10
Relevant: FLASH25 for flash sale
Memorable: Avoid random characters
Current: Shopify generates automatically, but title matters for tracking!
3. Document Distribution
Track:
Which codes went where
Who received which codes
When distributed
Expected vs actual usage
Use spreadsheet:
Column: Code, Channel, Date Distributed, Partner, Performance
Why:
Calculate ROI per channel
Identify best partners
Optimize future campaigns
Prove marketing effectiveness
4. Set Realistic Expiry Dates
Match expiry to distribution:
Social media: 1-7 days
Influencer: 30-60 days
Print: 30-90 days
Events: 7-14 days post-event
Seasonal: End of season
Always:
Clearly communicate expiry
Build in buffer time
Send reminders before expiry
Consider time zones
5. Test Before Mass Distribution
Always test:
Create 5 test codes
Test at checkout yourself
Verify restrictions work
Check mobile experience
Confirm email confirmation shows code
Only then create full batch
Testing catches:
Wrong discount value
Broken restrictions
Missing expiry
Combining issues
6. Segment by Channel
Don't use same codes everywhere:
Instagram: CODE-IG-01 to CODE-IG-30
Influencer A: INFLUENCER-A-01 to INFLUENCER-A-20
Print: PRINT-MAIL-01 to PRINT-MAIL-500
Events: EVENT2025-01 to EVENT2025-100
Benefits:
Track performance by channel
Calculate ROI per channel
Identify best-performing tactics
Optimize budget allocation
7. Communicate Clearly
When distributing codes:
State discount value clearly
Include expiry date
Explain minimum requirements
Note usage limits
Provide support contact
Template:
🎉 Enjoy 20% off with code SUMMER20
- Valid until June 30, 2025
- $50 minimum purchase
- One use per customer
- Cannot combine with other discounts
Shop now: yourstore.com
Questions? [email protected]8. Monitor and Adjust
Weekly check-ins:
Review usage rates
Check which codes are working
Identify underperforming channels
Adjust distribution strategy
Mid-campaign adjustments:
Extend high-performing codes
End low-performing codes
Shift budget to working channels
Create additional codes if needed
9. Calculate True ROI
Formula:
Revenue from codes - (Discount amounts + Distribution costs + Time investment)
÷
Total investment
×
100 = ROI %Include:
Design costs (graphics, printing)
Distribution costs (postage, influencer fees)
Team time
Actual discount given
Don't forget:
Customer lifetime value (new customers acquired)
Brand awareness (hard to quantify)
Email list growth
Social media followers
10. Build a Library
Document:
What worked and what didn't
Redemption rates by channel
Best discount values
Optimal usage limits
Seasonal trends
Use for:
Planning future campaigns
Training team members
Justifying marketing budget
Scaling successful tactics
Troubleshooting
Codes Not Working at Checkout
Customer reports: "Code doesn't work"
Check:
Code hasn't expired
Start date has passed
Minimum purchase met
Correct products in cart
Usage limit not reached
Customer hasn't used it before
Solutions:
Verify code exists in Shopify Admin → Discounts
Test yourself with same products
Review all restrictions
Check active date range
Confirm customer meets requirements
Ran Out of Codes
Problem: Distributed all codes before campaign end
Solutions:
Create new batch immediately
Use same settings
Extend expiry if needed
Communicate to customers waiting
Prevention:
Better estimate distribution needs
Monitor usage rates
Create extras (20% buffer)
Have backup plan
Wrong Discount Value
Problem: Created codes with incorrect discount
Can't edit existing codes, but:
Disable incorrect codes in Shopify Admin
Create new batch with correct value
Notify anyone who received wrong codes
Honor wrong codes if already used (goodwill)
Prevention:
Always test with small batch first
Double-check value before creating
Have second person review
Codes Being Shared Too Much
Problem: Codes going viral, budget overrun
Immediate action:
Disable codes in Shopify Admin
Or wait until usage limit reached
Create new codes with stricter limits
Why it happened:
No usage limits set
Too generous limits
Great deal (good problem!)
Prevention:
Always set usage limits
Start conservative
Monitor usage daily
Be prepared for viral success
Download Link Expired
Problem: 3 days passed, can't download codes
Solutions:
Check if internal email was sent (has codes)
Codes still exist in Shopify Admin
Can view individually (tedious)
Contact support with operation ID
Prevention:
Download immediately
Enable internal email backup
Store codes securely
Document before distributing
Can't Track Which Code Went Where
Problem: Lost track of distribution
Current solutions:
Check Shopify for usage
Review social media posts
Check email sent logs
Prevention:
Document as you distribute
Use tracking spreadsheet
Name codes systematically
Keep distribution records
Frequently Asked Questions
How many codes should I create?
Calculate based on:
Distribution reach × sharing factor
Example: 100 flyers × 1.5 (sharing) = 150 codes
Add 20% buffer
Total: 180 codes
General guidelines:
Instagram post: 20-50 codes
Influencer campaign (each): 50-200 codes
Print mailing: Recipients × 1.5
Event: Attendees × 2
Trade show: Expected traffic × 3
Can I create codes with custom text?
Not with this feature - Shopify generates codes automatically
Format: Random alphanumeric (e.g., XYBZ2K4M)
Workaround: Use title field for your reference, but codes themselves are random
What's the difference between this and Bulk Send?
Recipients
Not needed
Required
Emails
No automated sending
Yes, automatic
Unique per person
No
Yes
Distribution
Manual (your choice)
Automatic email
Use case
General codes
Personal codes
Best for
Social, print, influencers
Targeted customer campaigns
Use Bulk Create when: You want to distribute codes yourself Use Bulk Send when: You want codes emailed to specific customers
Can I edit codes after creating them?
No, discount codes cannot be edited after creation.
To change:
Disable incorrect codes
Create new batch with correct settings
Distribute new codes
What you CAN edit in Shopify Admin:
Discount value
End date
Usage limits
But easier to create new batch
How do I know which codes have been used?
In Shopify Admin:
Discounts section
Find your bulk operation title
Click individual codes
View usage history
Better tracking:
Export from Shopify
Create usage spreadsheet
Update weekly
Calculate metrics
Can I schedule recurring creation?
No, one-time only per operation
For recurring:
Set calendar reminders
Create new operation each time
Or request custom automation
What if I create too many codes?
Unused codes:
Still exist in Shopify
Can be distributed later
Can be disabled
Or just ignore them
Don't worry:
Unused codes cost nothing
Can extend expiry
Save for future campaign
Better too many than too few
How do I handle refunds with discount codes?
Shopify handles automatically:
Customer returns order
Discount code usage is restored
Customer can use code again (if within limits)
Manual intervention:
Rarely needed
Shopify's default handling works well
Can I use codes across multiple stores?
No, codes work only for the Shopify store where created
For multiple stores:
Create separate operations per store
Can use same settings
Distribute appropriate code to appropriate audience
What happens to expired codes?
After expiry:
Codes still exist in Shopify
Cannot be used by customers
Shown as "Expired" in Admin
Can be reactivated if needed
Cleanup:
Periodically delete old codes
Archive for records
Use clear naming for easy identification
Advanced Use Cases
Multi-Tiered Influencer Campaigns
Scenario: Different influencer tiers with different codes
Setup:
Macro influencers: 200 uses, 25% off
Micro influencers: 100 uses, 20% off
Nano influencers: 50 uses, 15% off
Implementation:
Create 3 separate operations
Track performance by tier
Calculate ROI per tier
Scale investment to best performers
Seasonal Multi-Channel Blitz
Scenario: Holiday campaign across all channels
Example: Black Friday
Instagram: 100 codes (24-hour expiry)
Email: 500 codes (48-hour expiry)
Print: 1000 codes (7-day expiry)
In-store: 300 cards (7-day expiry)
Coordination:
All codes same discount (consistency)
Different expiries per channel
Track performance by channel
Adjust real-time
Geographic Market Testing
Scenario: Test different markets with different codes
Setup:
Create separate batches per region
US: USHOLIDAY20
Canada: CAHOLIDAY20
UK: UKHOLIDAY20
Distribution:
Target social ads by location
Print materials per region
Track which markets respond best
Scale winners
Progressive Discount Campaign
Scenario: Increasing discount over time
Implementation:
Week 1: 10% off codes
Week 2: 15% off codes
Week 3: 20% off codes
Creates urgency: "Discount increases weekly!"
Communication:
"Next week's discount will be even better!"
Rewards early action
Drives repeat visits
Partnership Ecosystem
Scenario: Multiple partners each promoting your store
Setup:
Create batch per partner
20 partners × 50 codes each = 1000 codes
Track performance per partner
Commission based on usage
Management:
Spreadsheet tracking partner codes
Monthly performance reports
Adjust based on results
Reward top performers
Need More Help?
Documentation Resources
Bulk Send Guide - For sending to specific customers
Email Template Guide - Customize emails
Shopify Discounts - Shopify's discount documentation
Contact Support
Email: [email protected]
Documentation: https://docs.giftcardfactory.app/bulk-operations/discount-codes-bulk-create
When contacting support, include:
Operation ID (if applicable)
What you're trying to achieve
Number of codes needed
Distribution channel
Any error messages
Screenshots if helpful
Congratulations! You now know how to efficiently create discount codes in bulk for any marketing campaign. Start with a small test batch, track your results, and scale up your most successful channels. Happy marketing!
Last updated