Sending Customer Notifications
Flexible options for gift cards, discount codes or store credit delivery
🛍️ Shopify Email
The standard Shopify gift card email is sent. This is the same email customers receive when purchasing a gift card through your store. You can edit the content in Shopify Admin → Settings → Notifications → Customer Notifications → Gift card receipt / New gift card. ✅ Best for stores that want a simple, no-setup delivery option. How it works:
Uses Shopify's default gift card notification email
Sent directly from Shopify, not the app
Uses your Shopify email settings
When to use:
You want to use Shopify's native email system
You've already customized Shopify's gift card email template
You want consistent branding with other Shopify emails
Setup: You can customize the email template in Shopify Admin: Settings → Notifications → Customer notifications → Gift card created
Note: This uses Shopify's generic gift card email, not a birthday-specific template.
📧 App Email
Gift cards are sent using the app’s built-in email templates. All templates are customizable via the app settings (Email → Templates). You can create your own templates using our powerful content editor with dynamic variables. 📌 Learn more about the templating engine and variables. ✅ Ideal for merchants who want custom-designed gift card emails with flexible formatting. ⚠️ Requires more setup than Shopify Email.
How it works:
Gift Card Factory sends the email using the built-in birthday-gift-cards.html template
Fully managed, no additional setup required
Includes a beautifully designed birthday email with gift card
When to use:
You want a quick, simple setup
You're satisfied with the default birthday email design
You don't have other email marketing tools
What's included in the email:
"Happy Birthday [Customer Name]" greeting
Your custom gift card message
Gift card value prominently displayed
Gift card image
Gift card code (formatted for easy copying)
"Visit online store" button
Expiration date (if applicable)
Store contact information
Template Selection: Once you select App Email, choose your template
Default email templates (default) - Pre-designed emails, depending on campaign
Custom templates - Any custom templates you've created
Preview Your Email: Click the "Preview" link next to the template selector to see exactly what customers will receive.
Email Sending Options:
Default App Domain ([email protected])
Ready to use immediately
No setup required
May have lower deliverability than custom domains
Custom Domain (Recommended)
Emails sent from your own domain (e.g., [email protected])
Better deliverability and trust
Requires DNS configuration
API Keys (SendGrid, Postmark, etc.)
Use your own email service provider
Best deliverability
Requires API configuration
Full control over email infrastructure
📬 Klaviyo
When this option is selected, our app sends a metric event to Klaviyo. You can then configure a flow in Klaviyo to send a custom email in response. To use this option, you must connect your Klaviyo account by providing your Public API key in the app settings. 📌 Learn more about Klaviyo integration. ✅ Great for advanced email marketers using Klaviyo workflows. ⚠️ Requires setup both in the app and in Klaviyo.
How it works:
App sends a metric to Klaviyo
You create a Flow in Klaviyo that responds to the metric
Full control over email design and timing in Klaviyo
When to use:
You already use Klaviyo for email marketing
You want advanced email personalization
You want to include birthday emails in your Klaviyo analytics
Requirements:
Active Klaviyo account
Klaviyo integration enabled in Gift Card Factory
Flow configured to respond to "Birthday Gift Card Created" metric
Setup Steps:
Connect Klaviyo in Gift Card Factory settings
Create a Flow in Klaviyo triggered by the metric
Design your email in Klaviyo
🔄 Shopify Flow
The app sends a trigger event to Shopify Flow. You can use this to build custom workflows—like sending emails or performing actions across apps or services. 📌 Learn more about our Shopify Flow integration. ✅ Best for stores that want full control over automation, logic, and third-party integrations. ⚠️ Requires setting up flows in Shopify Flow. How it works:
App sends a trigger to Shopify Flow
You create a workflow in Shopify Flow to handle the email
Most flexible option, can integrate with any email platform
When to use:
You want to use a different email platform not listed
You want to add additional workflow logic
You need to send to multiple platforms
You want to trigger other actions beyond email
Requirements:
Shopify Plus plan (Flow is a Plus feature)
Shopify Flow app installed
Flow configured to respond to Gift Card Factory triggers
Setup Steps:
Create a new Flow in Shopify Flow
Use Gift Card Factory trigger
Add actions (send email, update customer tags, etc.)
🧾 Setup Complexity Summary
Shopify Email
Sends default Shopify gift card email
🟢 Easy
🔴 Limited
❌ No
App Email
Sends gift card via customizable app template
🟡 Medium
🟢 High
❌ No
Klaviyo
Triggers a Klaviyo metric for email flows
🔴 Advanced
🟢 High
✅ Yes (Klaviyo)
Shopify Flow
Sends a trigger to build custom logic
🔴 Advanced
🟢 High
✅ Yes (Shopify Flow)
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