Store Credit Rewards

Reward purchases with store credit cashback

Store Credit Rewards automatically adds store credit to a customer's account when they place a qualifying order. It works exactly like Gift Card Rewards, but instead of issuing a gift card, the reward is credited straight to the customer's Shopify store credit balance — no codes to lose, applied automatically at checkout.

How It Works

The campaign listens for paid orders in your store. When an order qualifies (based on your reward rules, conditions, and eligibility settings), the configured store credit amount is added to the customer's account and an optional notification email is sent.

Each store credit reward costs 5 campaign credits.

Store credit is issued in your store's currency and is redeemable at checkout when the customer is signed in to their customer account (new customer accounts).

💡Common Use Cases

Percentage Cashback — Give 5% of every order back as store credit. Perfect for: A simple, always-on loyalty program that brings customers back.

Tiered Order Rewards — $5 credit for orders over $50, $15 over $100, $30 over $200. Perfect for: Encouraging larger baskets.

VIP Segment Rewards — 10% cashback limited to a customer segment. Perfect for: Loyalty tiers and rewarding your best customers.

Product Launch Boost — Reward store credit only for orders containing specific products or collections, within active dates. Perfect for: Driving sales of a new collection for a limited time.

Creating a Campaign

Navigate to Campaigns > New Campaign > Store Credit Rewards to create a new rewards campaign.

Title

Give your campaign a descriptive name (e.g., "5% Store Credit Cashback"). This is for your own reference — customers won't see it.

Reward

Choose how the store credit value is calculated:

• Fixed amount (tiers) — Define one or more tiers with a minimum order value and the store credit amount awarded. The highest tier the order reaches determines the reward.

• Percentage of order — Award a percentage of the qualifying order total as store credit.

Applies to

Limit which products count towards the reward:

• All products — The whole order qualifies

• Specific collections — Only items from selected collections count

• Specific products — Only selected products count

When limited to specific products or collections, both the minimum requirements and the reward value are calculated from the qualifying items only. Item prices are taken after discounts, so cashback matches what the customer actually paid.

Conditions

Minimum purchase requirements

• No minimum requirements

• Minimum purchase amount — Qualifying items must total at least this amount

• Minimum quantity of items — The order must contain at least this many qualifying items

Eligibility

• All customers

• Specific customer segments — Only members of a selected Shopify customer segment qualify

• Specific customers — Only individually selected customers qualify

Limits & Expiry

• Active dates — Optional start and end date/time for the campaign. Orders outside this window are skipped.

• Store credit expiry — Never expires, a period after creation, or a fixed date. Expired credit is automatically removed from the customer's balance by Shopify.

• Max store credit rewards per customer — Caps how many times a single customer can be rewarded by this campaign.

Delivery

Choose how the customer is notified:

• App Email — Uses Gift Card Factory's email sending (requires email configuration in Settings)

• Klaviyo — Triggers a Klaviyo event for use in Klaviyo flows

• Shopify Email (store credit) — Shopify sends its own store credit notification when the credit is added

You also select an email template. Available template types:

• Store Credit Rewards — Pre-built template designed for reward notifications

• Custom — Any custom template you've created

Template Variables

The following variables are available in your email template:

• issued_store_credit.amount — The store credit amount awarded

• issued_store_credit.currency_code — Currency code

• issued_store_credit.balance_after_transaction — The customer's store credit balance after the reward

• customer.email — Customer's email

• customer.first_name — Customer's first name

• customer.last_name — Customer's last name

• customer.id — Shopify customer ID

Read more about different delivery options in Sending Customer Notification section.

Test Mode

Enable test mode to process rewards only for orders placed with a specific email address. Use this to safely verify your configuration before going live — orders from any other email are skipped.

Campaign Dashboard

After creating a campaign, access its dashboard from the campaigns list. The dashboard shows:

Metrics

• Rewards sent — Total number of store credit rewards issued

• Store credit issued — Total store credit value issued by this campaign

Each metric includes a line chart showing trends over a selectable time range (7 days, 30 days, 90 days, 1 year, or year-to-date).

Campaign Runs

A table showing each processed order, including:

• Run number and date

• Status (In Progress, Finished, Error)

• Store credit amount with a link to the rewarded customer

• The triggering order

Settings

The campaign configuration can be edited directly from the dashboard using the settings panel.

Activate / Deactivate

Toggle the campaign on or off. Activating registers the order webhook; deactivating removes it, so no further orders are processed.

Tips

• Start with test mode — Place a test order with your own email to confirm the reward value, expiry, and email look right before activating for everyone

• Use expiry to drive urgency — Store credit that expires in 60-90 days nudges customers to return sooner; pair it with a Store Credit Reminders campaign so nobody forgets

• Cap per-customer rewards — Use the per-customer limit to keep percentage cashback campaigns predictable

• Store credit vs gift cards — Store credit can't be transferred or gifted, which makes it ideal for personal loyalty rewards; use Gift Card Rewards when the reward should be shareable